Customer Deduplication

 

Customer Deduplication


You no longer have to worry about customers repeated across your database. Acxiom’s deduplication app helps you identify existing customers at the time of onboarding. In fact, it helps you accelerate your process by reusing your customer’s existing IDs and also creates new ones as you onboard them. All that can deduplication can be achieved in bulk through our batch mode that sifts through 100,000 + entries at the same time

At a Glance:

The Customer Deduplication app…

  • Identifies customers across your various LOBs
  • Improves the hit rate for your marketing campaigns
  • Sifts through customer information in real time
  • Makes it easy to define matching criteria
  • Supports multiple databases